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Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

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Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.


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Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

30 review for Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

  1. 4 out of 5

    Liza Fireman

    Well, this book is great at parts, and really annoying at others. Start with the annoying parts so I can move to the great ones. Gary Vaynerchuk mentions his previous book like half a million times, everybody in the book mention that book as well, and thank Gary, and God for writing this super super awesome book. It goes like this: and then read his book Crush It! and his life changed of course. Brian Wampler even said: “I probably owe my marriage to this idea. " (from the book, yes?). So now aft Well, this book is great at parts, and really annoying at others. Start with the annoying parts so I can move to the great ones. Gary Vaynerchuk mentions his previous book like half a million times, everybody in the book mention that book as well, and thank Gary, and God for writing this super super awesome book. It goes like this: and then read his book Crush It! and his life changed of course. Brian Wampler even said: “I probably owe my marriage to this idea. " (from the book, yes?). So now after venting, that building a personal brand can be brain washing exercise, and sometime too much, I want to get to the great parts. First, Gary does a very good job in explaining what each media is for. I think that some of them I really understood better (or for the first time) thanks to him. For example, he explains FB here: First, unlike any other platform, Facebook gives you the gift of flexibility. Written content and photographs don’t work on YouTube. Instagram allows for a maximum of one-minute videos on a user’s main page at the time of this writing. There’s no way long written content is getting traction on Snapchat, but on Facebook a thirteen-paragraph blog post will work. You can post pictures, and they’ll work. You can embed a SoundCloud audio play, and it will work. A thirteen-second video will work. So will a thirty-one-minute video. Facebook offers complete and utter creative flexibility and has the greatest ad-targeting product ever created. No one is too cool for Facebook. If you haven’t already done so, go to Facebook right now and register your fan page, because even if it’s not the place where you create the pillar content for your personal brand, it is where everything you do on every other platform will come to live for the remainder of your personal brand’s existence. Second, this is inspirational! People can do what they want and succeed. The world is changing, success can be achievable (even though most people will not become extremely rich, but they can try). I love that new world, and the fact that people like Gary (or also the awesome Hannah Hart or Sophia Amoruso). Here is what we were used to: And then you put in my parents, who are even older. For me to say I’m leaving a really good job that took me a long time to get to where I am, to step away from that to make YouTube videos, they were definitely scared, even when I told them the numbers. Those conversations were hard, because you don’t want to feel that you’re letting people down or that people are worried about you. And here is an example of the new world: So many people don’t think of themselves as cameraworthy, but vlogging and documenting doesn’t demand that you be glamorous or beautiful or really superficially special at all. Have you looked at what’s out there? Aside from the beauty bloggers, the bodybuilders, and the rising pop idols—in other words, aside from everyone in an industry where your looks really matter—everyone on YouTube looks pretty damned ordinary. There are vloggers with disfiguring tumors, vloggers with disabilities, vloggers of all ages and shapes. Vlogging is a terrific way to document instead of create, which means that literally anyone can do it. You don’t need to be accomplished (at least not in the way 99 percent of you reading this define accomplishment) to break out on this platform because, remember, when you’re documenting and not creating, you’re allowed to learn as you go. You don’t have to be an expert (yet). You don’t have to be successful (yet). The only thing you really do have to do is make the road to getting there interesting. Third, there are awesome stories of success, and their amazing starting points. One example that I found fascinating was What's Inside: Lincoln decided that since he loved sports, he’d like to find out what was inside a sports ball. With his father’s help, he started cutting balls in half and putting together his project. Dan decided to film the process, posting the results on one of his YouTube channels And then: People were clicking on it, and some were commenting, offering suggestions for other types of balls Lincoln could cut open. “Maybe this is it". So you get funny and fun stories, with their interesting "how it all started", and really inspirational ideas, that most of us might not consider, but are really successful today. Anyway, almost 4 stars. I'll forgive him for the brain wash, since there are enough good parts to it.

  2. 4 out of 5

    ScienceOfSuccess

    This is the update of Crush It - the book that changed lives of many people. If you want to be the next Internet success, this read may be helpful. Link to the animated summary: https://youtu.be/2BOG6MGBj8U This is the update of Crush It - the book that changed lives of many people. If you want to be the next Internet success, this read may be helpful. Link to the animated summary: https://youtu.be/2BOG6MGBj8U

  3. 4 out of 5

    Christopher Lawson

    When the Standard is Pretty much Nothing, You Have to be Just Altruistic Enough Readers of CRUSH IT! published in 2009 will want to know what is different about CRUSHING IT! In this new book, author Gary Vaynerchuk includes lots of stories of folks successfully using the Crush It! principles. So this book is less of a “lecture,” and more of practical suggestions from others. In contrast to his earlier book, Gary isn’t the only one talking: “I want to introduce you to other entrepreneurs who have When the Standard is Pretty much Nothing, You Have to be Just Altruistic Enough Readers of CRUSH IT! published in 2009 will want to know what is different about CRUSHING IT! In this new book, author Gary Vaynerchuk includes lots of stories of folks successfully using the Crush It! principles. So this book is less of a “lecture,” and more of practical suggestions from others. In contrast to his earlier book, Gary isn’t the only one talking: “I want to introduce you to other entrepreneurs who have met with unbelievable success by following Crush It! principles.” In most chapters, a great deal of space is devoted to these stories. The idea is, see how others implemented the concepts. For readers not familiar with the earlier book, CRUSHING IT! includes a summary of the Crush It principles. I found this a valuable section, especially since I wasn’t familiar with the first book. The author boils it down to a pretty short list: “What really matters is a pretty short list: intent, authenticity, passion, patience, speed, work, and attention.” The author then discusses in detail each of these aspects. It soon became clear to me that CRUSHING IT! will require a TON of really hard work and sacrifice, continued for a long time. The author has a tremendous work ethic, and encourages others to follow his example of tireless focus on developing his brand. This means little time for vacations and long coffee breaks—and hardly anything else, for that matter. Gary makes it clear that this book is not some magic template of success, in 3 simple steps: “Don’t look for a nine-step program to success here, though. I can’t give you one. The principles are universal; the path is all yours.” The stories provided in this book all illustrate the passion and exertion of really successful entrepreneurs. Of the entire book, I most liked Gary’s discussion of “Authenticity.” This chapter really rang true. When I think of people who have done well in digital marketing, they always stand out as genuine. The author makes a funny (but true) assertion about selfishness and business. He doesn’t say your entire outlook should be focused on other people—but just enough, since everybody else is ENTIRELY self-centered: “If your nature is at least 51 percent altruistic and only 49 percent selfish, you have a real shot at breaking out, because the vast majority of people are 70 to 99 percent selfish.” There is a lot to consider in this new book, and lots of interesting stories to read. I could related to some of the stories better than the others. I suspect many readers will focus on the stories most relevant to their personal situation. This one statement seems to me to sum up the essence of the author’s business philosophy: “In a world where the standard is pretty much nothing, you have to be just altruistic enough.“ So all in all, I found CRUSHING IT! to be a fun, inspiring read. If you are already familiar with the first book, you can probably just skim over the earlier sections of the book, since they are a recap of the original principles. It was interesting to see all the examples of successful entrepreneurs. Advance Review Copy courtesy of the publisher.

  4. 4 out of 5

    Amir Tesla

    This is supposed to be an updated version of the amazing book "Crush it" in which Gary lays out step by step action on monetizing your passion.

  5. 5 out of 5

    Wojtek Erbetowski

    Most of the book is about why the book is great... :/

  6. 4 out of 5

    Sachi

    I’m glad I borrowed this and didn’t buy it. Ask Gary Vee felt far more informative and useful than Crushing It. Crushing It was repetitive and a complete bore. I know Gary has a ghostwriter but his books feel like he’s had involvement in it, unlike this one which didn’t even feel like it had any. The tips on how to use social media platforms well were closest to useful but not deep enough. ‘Create good content and be patient’ is pretty much all you’ll get out of it. Save yourself the time, read As I’m glad I borrowed this and didn’t buy it. Ask Gary Vee felt far more informative and useful than Crushing It. Crushing It was repetitive and a complete bore. I know Gary has a ghostwriter but his books feel like he’s had involvement in it, unlike this one which didn’t even feel like it had any. The tips on how to use social media platforms well were closest to useful but not deep enough. ‘Create good content and be patient’ is pretty much all you’ll get out of it. Save yourself the time, read Ask Gary Vee, listen to a few podcasts and move on to someone who has something new to say.

  7. 4 out of 5

    Evan Clark

    I love Gary Vee - however this book is far from his best work. I’d recommend you start with his earlier books - and then read this only if you’re desperately seeking more of his social media marketing inspiration.

  8. 5 out of 5

    Laurent Michiels

    Hmmm, although I don't think reading this book was a complete waste of time, it didn't contain much new insights. I think the book is way too long for the points being made and is largely storytelling. After a while, I skimmed or even skipped much of the stories of all the people successfully (surprise surprise) applying the Crush It!-principles, as outlined in Gary's earlier book. I didn't read Gary's earlier books, but I heard that those were at least much better than this book. Main takeaways Hmmm, although I don't think reading this book was a complete waste of time, it didn't contain much new insights. I think the book is way too long for the points being made and is largely storytelling. After a while, I skimmed or even skipped much of the stories of all the people successfully (surprise surprise) applying the Crush It!-principles, as outlined in Gary's earlier book. I didn't read Gary's earlier books, but I heard that those were at least much better than this book. Main takeaways I got from the book: 1) Substance > form. Without great content you can't build your online personal brand and gain a solid follower base. (This one might sound a bit ironic now since I found this book actually often lacking sufficient substance.) 2) Be yourself and always speak the truth; without authenticity you can't bring consistent content. This also applies to choosing which brands you work with, as you should only work with brands that are aligned with your personal brand. 3) It isn't easy to establish your own successful brand and eventually monetize it -- it requires countless hours of studying trends, producing content, and engaging with others on the various social media channels. There is no time for leisure. The first months or even years can be hard, so you'll probably only make it through the trough of disillusionment if you are truly passionate about what you are doing. 4) Study social media trends and act on them before they get mainstream. The sooner you fall behind, the more time you'll need to catch up. This for instance applies to which social media platforms you use. 5) Finally, the book has some practical tips on using relevant hashtags, direct messaging and forming partnerships with influencers in your area of interest, engaging directly with your audience, and specific advice regarding the various social media channels. “The path is all yours as long as you commit and are willing to execute.”

  9. 5 out of 5

    Wayne Marinovich

    Great follow up to “Crush It”. You can almost hear Gary’s break neck speed narration in your head.

  10. 4 out of 5

    Nate Riggle

    Great Book. Opened my eyes to stop seeing social media as a time waster for shallow connections and false views of people’s lives. I remember when Twitter first came out being so excited about the potential for the world. Then I lost interest because I started letting social media control my life wasting time and scrolling through feeds is not where the real value is. Gonna jump back on and start experimenting again.

  11. 5 out of 5

    Katie (katieladyreads)

    Nothing new here other than if you want to be an entrepreneur you have got to be 110% all in. Insightful information for anyone unaware of social media platforms or their influence and lots of stories of people who are “crushing it.”

  12. 5 out of 5

    Margaret Lozano

    I liked “Crush It” when I read it last year, but I honestly found this follow up incredibly boring. Listen to his podcast, or read the first book instead 😉

  13. 5 out of 5

    Stephy Simon

    Crushing It! . We have seen a tremendous surge in business, be it of any kind, in the last two decades. With this growth comes the companion-competition. When this is a boon for the economy, it's not the same for a new entrepreneur. The time that a new enterprise takes to reach the break-even point has increased to twice or three the earlier and many quits trying before that. When it comes to growing your business, nothing would be more beneficial than one's contacts\reach. And that's where this bo Crushing It! . We have seen a tremendous surge in business, be it of any kind, in the last two decades. With this growth comes the companion-competition. When this is a boon for the economy, it's not the same for a new entrepreneur. The time that a new enterprise takes to reach the break-even point has increased to twice or three the earlier and many quits trying before that. When it comes to growing your business, nothing would be more beneficial than one's contacts\reach. And that's where this book becomes useful Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too  🔖 If I have to review it in a single line, I would say it's a complete guide for building a personal brand on Social Media, along with stories and lessons from successful people. This book by Gary Vaynerchuk @garyvee, an extremely accomplished marketer and businessman, deals with his view on social media as a marketing tool. He also discusses about different platforms, how to reach your potential customers using it, possible mistakes one could make, etc. The internet is super-packed with information on growing business using social media; well, this book saves you the time for researching on each platform separately.  The platforms discussed in the book are musical.ly, Snapchat, Twitter, Facebook, Instagram, YouTube, and Podcast. Along with the discussion on different platforms, he gives examples of content types that he would post in each platform. One can also learn significant strategies that would be useful in growing his business from the stories of the successful marketers given in the book. Imp takeaway 1)There is always a customer for what you intend to sell. 2) create a personal brand to reach your potential customers 3) Don't depend on a particular platform 4) Never quit experimenting. 5) Avoid being perfectionist, be real. 6) Stop chasing numbers. Talent+ patience+ persistence= success I recommend this book to anyone who has a marketable talent n want to create a market for it over the social media. . .

  14. 4 out of 5

    Bilal Jr.

    if you plan to read this ..... use the audio-book version better ( it is by Gary's own voice which make it even better ) this book is about : ' Personal Branding ' which is the practice of marketing people and their careers as brands in this digital world we live in , it's time for each one of us to stop treating social media as just a waste of time or just a platform to chat or share fun moments ..... social media now is the n°1 marketing tool .... but same time it is made for those who works h if you plan to read this ..... use the audio-book version better ( it is by Gary's own voice which make it even better ) this book is about : ' Personal Branding ' which is the practice of marketing people and their careers as brands in this digital world we live in , it's time for each one of us to stop treating social media as just a waste of time or just a platform to chat or share fun moments ..... social media now is the n°1 marketing tool .... but same time it is made for those who works hard & think of themselves as brands & not just people .... because the main point in this book is how to turn from just a person having a job or a hobby to a brand . this book is a fun & must to read ( actually to listen to it ) for everyone wanting to grow his career or start on social media by simply CRUSH IT .

  15. 5 out of 5

    Ilie Dobrin

    For who is familiar with Gary Vee it's obvious from the beginning that he didn't personally write this book. :) Because Gary Vee does not have time. He is always in the midst of people who seek him for help. The Ghostwriter has done, however, a great job. Considering Gary Vee's level of audience, we can imagine that the marketing of this successful book was huge. But, essentially, is just a collection of short stories collected from entrepreneurs who were lucky enough to find, read and respect a For who is familiar with Gary Vee it's obvious from the beginning that he didn't personally write this book. :) Because Gary Vee does not have time. He is always in the midst of people who seek him for help. The Ghostwriter has done, however, a great job. Considering Gary Vee's level of audience, we can imagine that the marketing of this successful book was huge. But, essentially, is just a collection of short stories collected from entrepreneurs who were lucky enough to find, read and respect at the right moment the principles outlined in the book "Crush it". Of course, it's annoying that he puts his fans to mention his first book in each paragraph; their stories are very boring here and there. "Gary" explains how you can make the most on the biggest social media platforms, but don't offers too much details or profound ideas of how you can use them strategically in your interest. I wish I could find some insightful ideas related to LinkedIn, Pinterest or Medium also. Work! Create content! Be patient! These are the three guiding tips respected by those who have succeeded in following Gary's advice. But the best advice of the new book is this: start somewhere, just start to build your personal brand. The best page in the book is the one written by Gary himself, I think. It's the story of his debut on YouTube, that brought him fame and a lot of money. The way he jumped from the professorial attitude, dictated by his fears, to the nonchalant attitude of genuine enthusiasm, is memorable. Gary's audience is made up of young people in search for mentors and inspiration. His energy can channel their minds to work harder in order to achieve the SUCCESS in business. But perhaps more through conferences and speeches than through books...

  16. 5 out of 5

    Andrej Hribernik

    Let me give you my take on the book with a short summary and a quick review. Even though this is one of his more time-consuming reading/audio materials, the experience is great, good structure, insightful, with real-life experiences. Each chapter introduces a quick intro, a step by step system, a testimonial from his book “crush it” - real life experience, and final thoughts. His chapters and success stories feature these platforms: Musical.ly, Snapchat, Twitter, YouTube, Facebook, Instagram, Podca Let me give you my take on the book with a short summary and a quick review. Even though this is one of his more time-consuming reading/audio materials, the experience is great, good structure, insightful, with real-life experiences. Each chapter introduces a quick intro, a step by step system, a testimonial from his book “crush it” - real life experience, and final thoughts. His chapters and success stories feature these platforms: Musical.ly, Snapchat, Twitter, YouTube, Facebook, Instagram, Podcasts, Voice-First His advice is to use a mix of this 7 step process when building your personal brand on social media: Intent, Authenticity, Passion, Patience, Speed, Work, Attention Hope this helps, and let me know if I missed anything in the comment section

  17. 5 out of 5

    Cassandra Kay Silva

    This felt very self glorifying which was off putting to say the least. I don't like the over congratulatory tone to the author and his original book referenced in this one. Parts of it were pretty motivating from a Social media perspective and how you can make the most out of that. So I think some of his points were really good but the delivery was not palatable in my opinion.

  18. 4 out of 5

    Jasmine

    this is the first marketing / personal branding book I've read. it was easy to read and I found myself reaching for it over my current romance novel whenever I had spare time to read. I don't completely see how I can apply all of these insights to where I am now, but it's given me the motivation to sit down and figure out how my social media reflects who I want to be professionally. I appreciated Gary's focus on being authentic and showing your personality. that felt validating; just because I u this is the first marketing / personal branding book I've read. it was easy to read and I found myself reaching for it over my current romance novel whenever I had spare time to read. I don't completely see how I can apply all of these insights to where I am now, but it's given me the motivation to sit down and figure out how my social media reflects who I want to be professionally. I appreciated Gary's focus on being authentic and showing your personality. that felt validating; just because I use something for professional networking doesn't mean it can't be candid. one thing that did frustrate me is the main advice about how much time and energy needs to be put into being an entrepreneur. I don't mind the idea of hard work for a long time—I have a disability that strictly dictates my sleep schedule, my energy for a given day, etc. I can wear myself out by doing something silly like walking too much one day, and then I'll be in bed unable to do anything for the next day. I firmly believe that I will not be a failure because of my time limits, but accept that they affect my pace. that aside, I'd recommend this book for anyone interested in personal branding or who has a business idea they want to get off the ground. it's a good overview of different platforms, and I was able to find what interested me so now I can read more specialized books.

  19. 5 out of 5

    Naomi

    I did not read the author's first book, but I found Crushing it to be pretty common business advice found in NUMEROUS other business books that the author is packaging as his own. It wasn't a horrible book. It engaged me pretty quickly. Just I have read the same advice over and over again.

  20. 5 out of 5

    Jessica Tindall

    It was good for motivational and inspirational support to get my business hat on. It didn't have a lot of practical tools I could implement straight away. I liked the little bits of real stories from Gary and his guests.

  21. 4 out of 5

    Krutika Rastogi

    My vlogger friend convinced me to read this book. The book carries less 'how' and more 'why' and that's the part I like about the book. Rarely do I come across business authors who do a good job of setting context. But somehow this book manages to be annoying in parts. I constantly found myself in a skim-skip - pick cycle. But it's pretty insightful nonetheless. Do follow it up with reading his blogs. They're a good supplement to the matter.

  22. 4 out of 5

    Chris Merck

    Gary is a good motivational speaker, and I enjoyed his off the cuff reading of the audiobook. I got a few useful tidbits about online marketing, one being that grinding through ALL DMs and as many AT-mentions as possible on ALL platforms really does pay off. You can get into the 100k follower territory before this becomes hard. Even then, Jack Dorsey claims to read all his DMs (?) That said, I was bored by a number of the stories, and the constant referrals back to the first book turned me off. Th Gary is a good motivational speaker, and I enjoyed his off the cuff reading of the audiobook. I got a few useful tidbits about online marketing, one being that grinding through ALL DMs and as many AT-mentions as possible on ALL platforms really does pay off. You can get into the 100k follower territory before this becomes hard. Even then, Jack Dorsey claims to read all his DMs (?) That said, I was bored by a number of the stories, and the constant referrals back to the first book turned me off. This is an excellent book relative to the field of Self-help marketing books, but still I wasn’t too impressed absolutely speaking.

  23. 5 out of 5

    Shaun

    Somewhat inspiring if simply for the personal success stories that he shares. Deals with the concept of branding, particularly through the effective use of social media. Probably a lot of truth in what he says, but I think more relevant in some industries than in others.

  24. 4 out of 5

    Alexandra Kim

    Influencers. Collaborators. Platforms. Branding and Marketing. These phrases are seemingly the new lexicon in our social-media saturated times of the day. Not everyone makes it though. It is more common than rare to flop or float rather than to “hit it big.” Gary Vaynerchuk, a self-made man and entrepreneur who built millions from his family’s wine business, gives an approximate estimate that “1 in 20” actually make it fame and monetary-wise using social media techniques. And they make it because Influencers. Collaborators. Platforms. Branding and Marketing. These phrases are seemingly the new lexicon in our social-media saturated times of the day. Not everyone makes it though. It is more common than rare to flop or float rather than to “hit it big.” Gary Vaynerchuk, a self-made man and entrepreneur who built millions from his family’s wine business, gives an approximate estimate that “1 in 20” actually make it fame and monetary-wise using social media techniques. And they make it because of the relentless work that goes into “hitting the jackpot.” And of course, luck. Gary Vaynerchuk says, “Why not?” Give it a shot, create your content, work at it and see what happens. The thing is that there is no special formula or algorithm in actually monetizing your blog, product, service, business, etc. through the social media platforms. But as Gary proposes, with persistent efforts, results will come. With anything and everything else, it takes time, effort, hard work and patience. The best thing to do is to just to start. Create valuable content, be yourself and keep at it. This is the mantra he seems to want to get across to people. Mediums & platforms he highlights and what I noted: Musical.ly – Generally geared toward tweens and early teens, it offers short creations of video clips. Don’t underestimate its use and it’s a way to reach out to younger people. Snapchat – A more spontaneous platform to let viewers into your life in brief “snaps.” Twitter – The [online water cooler] where you can “tweet,” have a conversation on the web about anything and everything in your area/field and assert your expertise. YouTube – Probably the most important of your platforms in terms of personal branding. “Document, don’t create.” Anyone can vlog. Facebook – Still key to the social media game. “Facebook Live is the next big thing.” Instagram – Carefully choose your hashtags. Collaborate. Approach through Direct Messaging. Podcasts – May eliminate other distractions. “Podcasts buy time.” Voice-First – Possibly the next thing in social media where short sound bites of content come on through devices like Amazon Alexa or Google Assistant, pulling up content when hearing your voice. As someone who recently started a book blog, I naturally looked into ways on how to monetize a blog. It is not easy. All blogging is difficult to start up and get going, but my impression was that book blogging is difficult to build income from versus other popular areas like fashion or fitness. Reading this book and the success stories mentioned throughout the book was pretty interesting – it does make me think anything is possible in this crazy social media world. And luckily, these strategies can all be learned. So cheers to trying new things and taking bolder steps. :)

  25. 5 out of 5

    Alison Jones

    First off, I'm not really Gary Vee's target demographic. I'm a middle-aged British woman, and reading this book made me feel more middle-aged and more British than I have for a long time. Turns out Vaynerchuk is actually not that much younger than me, but his fist-pumping, don't-give-me-no-excuses, no-pain-no-gain, American-dream style set my teeth on edge for about three quarters of this book. I wasn't even sure I'd finish it. And then suddenly, I realised I'd warmed to him. I still disagree th First off, I'm not really Gary Vee's target demographic. I'm a middle-aged British woman, and reading this book made me feel more middle-aged and more British than I have for a long time. Turns out Vaynerchuk is actually not that much younger than me, but his fist-pumping, don't-give-me-no-excuses, no-pain-no-gain, American-dream style set my teeth on edge for about three quarters of this book. I wasn't even sure I'd finish it. And then suddenly, I realised I'd warmed to him. I still disagree that if you want to 'crush it' (and I have questions about that phrase also) you have no time for anything else. Sleep DOES matter, as does exercise, and even the odd period of staring out of the window is necessary for creativity. And I worry that his case studies of fans who are ‘crushing it’, who’ve turned endless hours of unpaid labour on social media into gold after years of trying, give the impression that it’s just a matter of time for anyone to make it. Many don’t. Maybe Gary would say they weren’t 'crushing' hard enough, but it’s hard to escape the conclusion that there’s usually a bit of luck involved, and it helps to be cool and photogenic. It's certainly not a business plan - but then I suppose a lot of business plans aren't worth the back of the fag packet they're written on. I do agree though with him when he says most people don’t give enough and do give up too soon. And his energy, optimism and fundamental insistence on ‘doing the right thing’ are hard to resist: ‘We can create anything we want to if we have the passion, the energy, the hustle, and commitment to our vision. If I had been a jerk all along the way and I didn’t care about people, there’s no chance I would have been able to do this.’ One of the most interesting bits of the book is the section on specific platforms at the end: I still have no plans to leap on Snapchat, and Musical.ly is now TikTok and it’s still not for me (please refer to demographic analysis above), but I AM interested in the Alexa Skills idea, and the whole realm of audio discovery, and Gary’s the first person I’ve really heard talking about how entrepreneurs can use this. On balance, definitely worth a read.

  26. 4 out of 5

    Juanmi

    “An entrepreneur is someone who finds a way”. @Shonduras⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I judge Garyvee’s latest book in context of all his previous works. He doesn’t add much more new in this one. If you don’t know much about Gary yet, read the book. The summary: nowadays everyone and his mother and can make a business based on a personal passion (say knitting freaking dinosaurs with sunglasses). The secret: provide massive amounts of value, understand where attention is, and adjust your message to the medium. “An entrepreneur is someone who finds a way”. @Shonduras⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I judge Garyvee’s latest book in context of all his previous works. He doesn’t add much more new in this one. If you don’t know much about Gary yet, read the book. The summary: nowadays everyone and his mother and can make a business based on a personal passion (say knitting freaking dinosaurs with sunglasses). The secret: provide massive amounts of value, understand where attention is, and adjust your message to the medium. Or simpler put: #hustle. — On the contrary, if you already know well Gary, the most value you can get out of this book is by: 1) getting motivated by reading the stories of others already crushing it; 2) reading some 101 action-plans for some of the different social media platforms; and 3) picking up Gary’s brain on the coming platform of voice, namely, podcasts and smart speaker assistants such as Amazon Alexa, Google Now, or Apple Siri. This last part was indeed my favorite one. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What is missing in the book? A description of how to crush it in the b2b market or other more “serious” markets. There is barely a mention on platforms such as Medium, Linkedin, Pinterest, or Quora. This is specially saddening as Gary himself reveals that @brittneycastro’s story is to him the most important one, as she showed how to crush it on social media for a “serious” industry, in this particular case: finance. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These are my favorite stories of those already crushing it: @Shonduras, @lewishowes, @JaredPolin, @brittneycastro, and @johnleedumas. They all reveal incredible grit, focus, and creativity in finding and delivering their message.

  27. 5 out of 5

    Fadi Ashy

    A nice and easy book to digest and give you the boost you need to continue working on your passion, I've listened to this book through an audiobook because you can't miss advice told by the man himself Gary Vee. Reading the book was a bit boring for me because of all the example that relies on 'Crush it' that I've haven't read yet, but the Audio format elevated the book to a whole new level and I would recommend sticking with it. The Best think is in the conclusion when Gary says " I was right! " A nice and easy book to digest and give you the boost you need to continue working on your passion, I've listened to this book through an audiobook because you can't miss advice told by the man himself Gary Vee. Reading the book was a bit boring for me because of all the example that relies on 'Crush it' that I've haven't read yet, but the Audio format elevated the book to a whole new level and I would recommend sticking with it. The Best think is in the conclusion when Gary says " I was right! " the confidence is contagious.

  28. 4 out of 5

    Nicole

    Four stars simply because I love Gary Vee. This felt like a continuation of his podcast, which I also love, but I didn't find anything new and incredible with this book. Gary's books read like a conversation. They're fast paced, insightful and well organized. This book really focused on the social media aspect of business, which I loved because I'm working on aligning my sales career with my social media accounts, and I really found Gary's knowledge in this arena to be amazing. Like most of the Four stars simply because I love Gary Vee. This felt like a continuation of his podcast, which I also love, but I didn't find anything new and incredible with this book. Gary's books read like a conversation. They're fast paced, insightful and well organized. This book really focused on the social media aspect of business, which I loved because I'm working on aligning my sales career with my social media accounts, and I really found Gary's knowledge in this arena to be amazing. Like most of the world I've been using social media for years now, but I'm still new to making social media work for my career, so I found a lot of value in this book. If you're not looking for social media insights and tips, definitely start with Crush It!. Really, though, you just can't go wrong with any information Gary Vaynerchuk is sharing.

  29. 4 out of 5

    Adam Cronkhite

    The first half described Gary's Crush It principles: a lot of which came across as hand-wavy and generalized advice. These principles seem largely intuitive, but I can appreciate how explicitly outlining these principle could be motivating to someone trying to build a brand. The second half of the book goes more into detail regarding marketing through social media and strategies on building a social media presence; this is where Gary's genius really shines. He discusses the the value of each soc The first half described Gary's Crush It principles: a lot of which came across as hand-wavy and generalized advice. These principles seem largely intuitive, but I can appreciate how explicitly outlining these principle could be motivating to someone trying to build a brand. The second half of the book goes more into detail regarding marketing through social media and strategies on building a social media presence; this is where Gary's genius really shines. He discusses the the value of each social media platform and gives insight on how to use these tools to succeed/gain traction. Even on niche and up-and-coming platform, it can be immensely worthwhile to create content and understand how the platform operates. The insights in this book made me reconsider how content is created, and delivered to an audience.

  30. 5 out of 5

    James (JD) Dittes

    Vaynerchuk reviews key points from his previous best-seller, Crush It!, in this book, building with many experiences from followers of his plan for starting up a successful brand. His enthusiasm is infectious, and someone with even the tiniest idea will feel empowered by the steps that Vaynerchuck lays out here. The first part of the book reviews Crush It! and intersperses the details with examples from actual businesses. The second part goes into detail on different "pillars" of social media: Twi Vaynerchuk reviews key points from his previous best-seller, Crush It!, in this book, building with many experiences from followers of his plan for starting up a successful brand. His enthusiasm is infectious, and someone with even the tiniest idea will feel empowered by the steps that Vaynerchuck lays out here. The first part of the book reviews Crush It! and intersperses the details with examples from actual businesses. The second part goes into detail on different "pillars" of social media: Twitter, YouTube, Facebook, Instagram, and a few new ones. I'm a songwriter, with some songs that I think are worth selling. I got some concrete ideas from Vaynerchuk that I plan to put into place over the next few months.

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